Zip moves to enhance consumer experience

Zip moves to enhance consumer experience

As part of its efforts in making certain higher shopper expertise, Zip detergent has unveiled a brand new tv business tagged ‘ZIP Makes You Prouder’.

PZ Cussons, producer of the logo, reinstated its dedication to innovation and a delightful washing expertise for the Nigerian shoppers.

the promoting Director, family Care, PZ Cussons Nigeria Plc, Ms. Sandy Griffiths, was once quoted in a remark via the agency as announcing that, “Our trade initiative, hinged on shopper pride is the driver in our quest to meet shopper expectations. Zip as a brand has advanced through the years with a transparent commitment to deliver whiter white and brighter garments, thereby serving to customers put their best possible foot ahead.

“With the brand new more desirable Zip detergent and an introduction of the lemon variant, customers could have more impetus to be pleased with themselves and their households.

consistent with the Regional marketing supervisor, cloth Care; Mr Roy Ekekwe, Zip detergent will all the time be to its pursuit of constant growth and innovation to deliver very best washing expertise to consumers. He further reinforced PZ’s commitment to support the emblem although sustained promoting campaign and different below the line initiatives as the logo makes itself inexpensive and loyal accomplice to families.

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